Girl emPowered branding

Girl emPowered is a suite of initiatives run by Blackheath High School, including Enrichment programme, Scholarship programme, and Talks series.

I created the branding using the existing fonts and colour palette of the core Blackheath High brand guidelines, but used transparency, layering, and blending effects to create depth and interest. The result is a versatile set of patterns that can be used across all relevant collateral, from leaflets, to web pages, to social media. Each branch has its own identity, that come together to create one united visual unit.

In addition to the branding, I was heavily involved in the concept, creation, and implementation of the initiatives. They are designed to increase engagement and retention in the all-through school, especially with recent hardships that have fallen on private schools after the VAT reform of January 2025.