In the early months of 2025, the GDST – the Trust to which the school belongs – began to roll out new websites across all 26 of its schools in collaboration with agency Me&Him. Aware of my extensive experience in website optimisation, Blackheath High asked me to project manage their new website launch.

We had previously done our best to improve the old website; built on a highly restrictive custom CMS, it was out of date in terms of technical SEO and accessibility standards, and had become bulky and difficult to maintain. The restraints of the CMS had resulted in a confusing structure, inconsistent design, and a vast quantity of duplicated pages and content. Needless to say, we were very excited to the change!

Based on a Trust-wide template, we were able to make certain customisations to the site so that it fit our own school’s branding and personality. I worked with the agency’s design team to achieve this, then managed the creation of all the page content with the school’s internal marketing team, and acquired the necessary approvals from teachers, support staff, and the Senior Leadership Team. I personally created all of the video content, drew the footer illustration, populated the Wordpress CMS, and QA’d the site in collaboration with the agency’s lead developer.