Marketing’s Missing Missions

Phrasee, 2020

Marketing’s Missing Millions - The bottom line about AI and brand language in 2020 is a marketing white paper created to highlight the opportunity cost of not using AI-Powered Copywriting in your marketing. It features big brand names such as Uber, FARFETCH, Google and Facebook.

Based on a survey conducted by Phrasee (powered by Dynata), the report is heavily data-based and features multiple infographics and graphs to visualise the data.

In 2021 we created the Marketing’s Missing Millions tool on the phrasee website - a calculator that showed the user exactly how much money they were missing out on by not using the Phrasee product. This gated tool utilised Phrasee customers’ average open, click, and ROI uplifts to estimate predicted outcomes based on the user’s own current average data, and provided vital show-not-tell evidence to interested parties that could be used to make the case for a move to Phrasee.