In Toto Ed branding - case study
The In Toto Ed Group provide an alternative to mainstream education for young people with complex needs, offering a more tailored and bespoke learning environment than mainstream schools and colleges.
Previously running under a different name, I met In Toto Ed in the summer of 2022 as they were rebranding and looking to improve their marketing strategy. I created a full brand pack for them including logos, colours and brand guidelines, and worked with the Proprietors to define the value proposition and elevator pitch, and identify personas and target keywords.
I still consult with the team as their key marketing and design resource. I run social media, create internal and external collateral, assist on strategic decision making such as USPs and vision statement, and have manage their Juniper website.
“Amy is focussed, creative and incredibly talented. She has been brilliant at project managing our rebranding and works quickly and efficiently. Amy’s eye for detail is fantastic and I feel incredibly lucky to have her working with us.”
in 2026, the Cambridge and London locations of In Toto Ed went through the rigorous Ofsted certification process, and are now registered Independent Special Schools. As part of this fantastic achievement, the Peterborough location became a dedicated 16+ provision, with additional 16+ provisions at each of Cambridge and London. To distinguish these provisions from the core school offering, I developed a new 16+ branding – a variation on the original branding that, at the same time, feels more grown-up and “college”. This new logo set is in addition to another created for the In Toto Group, to which all three In Toto Ed locations belong.
