Better Living Today branding - case study

 Better Living Today is an eco-friendly energy system provider based in Cape Town, South Africa.

The founder approached me to help create a brand for his business. The brief was to create branding that conveyed the eco-friendly nature of the company, without being too feminine. Other keywords were “strong, masculine, technical”. The logo needed to have multiple lockups so that it could be used across a widen range of collateral.

Starting from scratch we picked colours, a font, and created three logo lockups for him to use on business cards, uniforms and machinery.

Well-designed branding has helped BLT stand out from the crowd, and provide customers with consistent, recognisable imagery across all touchpoints.

Additionally, with the help of a copywriter, I created marketing collateral for BLT to use that clearly and concisely explains who they are and what they do.